Flomio started as a side project to get me out of my corporate job. I was working at Motorola doing R&D for the government and public safety market. After 12 years of building bleeding edge prototypes and watching them sit in the lab, I knew there had to be a better way. Wireless technologies were getting added to consumer products at an accelerated rate and in several occasions I could built things at home that were just as good as what we had at work.
So I set $20k aside and linked up with a friend, Tim Ronan, who was doing freelance work for ad agencies. We came up with some ideas and potential customers we could pitch. It was late 2010 and the biggest pain for the OOH ad industry at the time was proving ROI in the face of extremely efficient digital ads. We chose to focus on Proximity ID solutions that could track consumer engagements and report them back to a cloud data store. Seemed like a good plan but I was pretty unfamiliar with the web stuff we would need.
I thought of reaching out John Bullard, who I met while he interned at Motorola and was now at Microsoft. I remembered John had built a couple Facebook apps and figured he could help with the web part. He was interested so I hired him to help build our first MVP. The system consisted of RFID wristbands that would automatically post data to associated Facebook accounts. I used a jailbroken iPhone 2G, an RFID reader over RS232, a level shifter, and a battery pack to read RFID tag IDs and make web calls to a server John setup. He would then match then to Facebook tokens and post pre-set messages.
Things worked well for demos but every customer we showed it to wanted it to do something different and we never got a sale. A local accelerator, IncubateMiami, thought they could help. By then NFC was becoming popular in Android phones and so we focused on building infrastructure that could allow web developers to deploy rich digital-to-physical applications without getting tripped up with the hardware.
After a year of work and no revenue or outside investment things became stagnant. I was working on the project alone and seeing where to take it. I often used our stack to compete in hackathons and was applying to other accelerators. Flomio was accepted into the Techstars Cloud 2012 program and that’s when things started happening. Today the company serves over 1000 customers ranging from single developers to large enterprises. We help them procure and integrate the best Proximity ID technologies in 0rder to deliver personalized and contextually relevant content in friction-free fashion.
CEO and Founder
Flomio was built from the hard work of dozens of people. Our culture is one of never giving up and getting it done. Those that could handle it have earned the team jersey of Flomie for Life.
Think you have what it takes? Tell us about it: I want to be a Flomie
We’re making it happen at the baddest co-working space in Miami, The LAB. Come by and say hi!
c/o The LAB Miami
400 NW 26th Street,
Miami, FL 33127