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The requirements for price and compatibility across host devices prevents user friendliness from being a priority. We prototyped a phone case with the FloJack internals carefully integrated in a slim profile but failed to generate enough demand to warrant a factory production run. Because of the need to make a different case for every phone, you can understand how this quickly becomes cost prohibitive.
As for the use of host device battery as a source to drive the NFC reader, this would require Apple Made For iPhone program registration (MFI) and giving up 30% of every unit sold to Apple. The MFI program is notoriously difficult and expensive to get through so it was not in the cards for our budget.
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