Last week we announced our latest retail innovations alongside Amazon at their AWS re:Invent conference. An event filled with technology experts, it was a great place for us to introduce our SmartCart system. We got feedback from hundreds of developers including some involved with the AmazonGo store. Like AmazonGo, we aim to deliver the same –a streamlined purchase experience where shopper convenience is paramount– but with a different approach. We believe we can offer merchants a retrofit solution for their existing stores whereas AmazonGo is building their stores entirely from the ground up. What’s great is that we’re both built on the same AWS serverless infrastructure with flexible service options and endless scalability.