While walking through mall or a retail store people are bombarded with information as advertisers fight for customers’ eyes.  Traditional posters provide visual promotion displaying phone numbers and/or web addresses, which the customer needs to remember or write down.  Because there is no analytics produced from the information displayed, and traceability is minimal, the response rates are very low.

On the other hand, the Enhanced Displays or Enriched Posters include methods to bridge the physical and digital world. Their goal is to provide a seamless user experience by converting the printed content into digital format, and from offline to mobile.

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